I'm writing a blog on how cricket has become more digital over the last decade. Especially with IPL, the way people watch and interact with the game has changed. Do you know of any recent article that lays this out well?
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You’ll want to take a look at this article: https://hindiwow.com/from-stadium-to-smartphone-ipl-engagement-evolution/ . It explores the shift from in-person viewing to smartphone access, the role of streaming platforms, fan engagement via social media, and the growing importance of real-time interactivity. It paints a vivid picture of how the IPL experience has moved beyond just watching to participating digitally.